Event Planner Demographics

Learn more about Event Planners and the corporate events they put together with Merchology

Event Planner Demographics and Corporate Events

When companies want their employees to thrive, they call in event planners to create exciting and memorable experiences for their teams. If you have ever attended a company party, industry trade show, or corporate conference, then you have witnessed an event planner’s work firsthand…even if you didn’t know it at the time.

Event planners come in a wide variety of job titles and responsibilities. They exist across multiple industries and work with all sorts of companies to plan, create, and execute business event ideas. An event planner was behind the ice breaker game you played at last year’s conference, the stellar catering at the company party, and the memorable company gifts and corporate apparel everyone took home.

Want to know more about event planner demographics? If you’re interested in pursuing event coordination as a career, let’s look at what the data says about the profession.


Adults of all ages can work as event planners. According to research data from Zippia, the average age of event planners in the US is 37.6 years old. However, their research found that the majority of event planners (37%) are over 40 years old. Alternatively, 33% of event planners fall between the age 30-40 range, and 29% are between the ages of 20 and 30.

Job Growth

Job growth among event planners is rising rapidly, particularly in the aftermath of the COVID pandemic. While the majority of in-person events ended during the height of the lockdowns, demand for virtual events and experiences grew.

Despite pandemic-related setbacks, the demand for event planners is rising. According to the U.S. Bureau of Labor Statistics (BLS), the need for event planners is projected to grow by 18% by the year 2030.

The pandemic forced companies to make a quick pivot to remote work, digital communications, and virtual corporate events. As life eases back to normal in many areas of the US, some companies will remain hybrid, splitting the difference between virtual and in-person work and events. This is where flexible, innovative event planners come in.

Creative event planners can help companies make both in-person and virtual events memorable and fun for all involved. Plus, they can bring a touch of the “real world” to online events by sending memorable company gifts, such as custom company gift boxes and corporate apparel, to team members across the country. That personal touch is especially important for companies whose teams continue to work virtually, rather than in-person.

With many companies still working remote or hybrid, event planners use custom company gift boxes to create corporate events

Education Levels

If you’re interested in pursuing a career as an event planner, it’s important to obtain credentials that will prepare you for the job. Zippia’s data reveals that the vast majority of event planners (73%) hold a Bachelor’s degree. Those with Master’s degrees only make up about 6% of the demographic, while 17% hold Associate’s degrees. One percent of the people in event planning careers hold a high school diploma without further higher education.

Companies That Hire Event Planners

So what kinds of companies have event planner needs? Companies of all sizes, in many industries, need to execute on business event ideas--and need the personnel to coordinate them.

Most often, according to Zippia’s data, private companies hire event planners (50%), followed closely by public companies (47%). The most common industries where event planners work include

  • Fortune 500 companies
  • Finance industry
  • Manufacturing businesses
  • Professional corporations
  • Tech firms

Large companies are more likely to recruit and hire event planners than smaller ones. That’s because larger companies most often have budgets to support not only an event planner’s pay but the costs associated with hosting large corporate events. With all the expenses involved, such as hiring entertainment and caterers, developing corporate gift ideas, and ordering company-branded drinkware and custom logo merch, a company that hires an event planner will have more than just their salary to consider.

Forty-two percent of companies with 10,000 or more employees hire event planners, followed by 28% of companies with 1,000 to 10,000 team members.

Languages Spoken

A large number of America’s event planners speak a foreign language. According to Zippia’s research, 70% of event planners in the US surveyed speak Spanish. French follows at 15%, with 10% speaking Italian and 5% speaking Portuguese.

Contact Us at Merchology!

As the event planning job market grows and evolves, keep Merchology in your professional plan to stay ahead of the game. We provide companies with corporate event gift ideas and memorable company gifts that are sure to be a hit at your next event. Call a Merchologist for help finding the perfect corporate gifts for your event!

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