With economic uncertainty impacting the cost of goods, including the products you shop for branded merchandise, it can be difficult to know how to plan ahead. You want to continue investing in your brand and in your team, but unforeseen budget changes make you hesitate to spend.
We’re here to explain why now is the time to build loyalty and strengthen relationships. Over the past 11 years in business, we’ve seen firsthand the impact that custom merchandise can have on its recipients.
- Branded merch helps your team feel like a unified group.
- Custom gifts show your team you’re on their side through challenging circumstances (Nectar, 26 Employee Recognition Statistics You Need To Know In 2025)
- Sending gifts during uncertain times shows your customers and business partners that you prioritize them.
- Branded merch keeps your brand in the minds of customers and business partners (Almeida, Strengthening Your Brand with Company Merchandise).
While it may feel intuitive to hold back budget for branded merchandise, now may actually be the best time to invest. By shopping merch, gifts, and uniforms sooner rather than later, you get current pricing for goods. Waiting increases the very real risk of raised prices for imported goods.
Investing in merch now not only locks in prices, but it also locks in your business relationships. Show your team members, customers, and business partners that you’re investing in them now, and you’ll develop loyalty to withstand the leaner times ahead.