Custom Pens and Writing Utensils Buyers Guide

Custom logo pens and writing utensils have always been one of the most popular promotional products out there. It makes a lot of sense too, as custom pens are cheap, easy to decorate, and even easier to distribute at trade shows and corporate events. We created this buyers guide to make it just as easy to order personalized pens, markers, and pencils with your company logo.

Custom Pens Buyers Guide

Popular Custom Pen Brands

Here at Merchology we pride ourselves on offering our customers choices from the top retail brands in the world. When it comes to custom pens and writing instruments, that means products from brands you've used for years like BIC, Sharpie, Moleskine, and Paper Mate. 

Moleskine Corporate LogoBIC Corporate LogoPaper Mate Corporate LogoScripto Corporate LogoHub Pens Corporate LogoUni-Ball Corporate LogoParker Pens LogoNorwood Corporate LogoSharpie Corporate Logo

Popular Types of Custom Writing Utensils

We've got customizable writing utensils for just about every application. Our expansive writing utensil collection includes custom ball point pens, roller pens, gel pens, stylus pens, permanent markers, dry erase markers, highlighters, pencils, mechanical pencils, and much more. Here's a look at some of our most popular custom pen and writing utensil styles.

Personalized Pens

It all starts with custom pens when it comes to promotional writing utensils. They're affordable and they're great for taking notes at a conference or event. 

Custom Moleskine PenCustom Moleskine Pen

Custom Highlighters

Speaking of note-taking, these custom highlighters will make the job much easier. Custom logo highlighters are a perfect addition to your new employee on-boarding gift package.

Custom Logo Highlighter

Custom Markers

Add your custom printed company logo to personalized permanent markers and dry erase markers for the ultimate addition to your classroom or conference room.

Custom Sharpie With Printed Logo

Custom Pencils

Kick off the school year by distributing a bulk order of personalized pencils with your engraved logo to incoming students! That way no one has to ask teachers to borrow a pencil for the first day or two at least.

Personalized Pencil with Printed Company Logo

Sustainable Pens

Why not go the eco-friendly route with your custom pen order? Making a sustainable choice won't cost you any extra money and you can be proud of making a choice that's good for the environment.

Personalized Eco-Friendly Pens

Quick Ship Pens: Fast Shipping on Custom Pens

Are you up against a deadline and you need your promotional pens shipped fast? Don't worry, we've got an entire collection of rush delivery pens with the fastest turnaround times in the industry!

Fast Turnaround Times on Custom Pens

Applications for Custom Pens & Writing Instruments

We're not implying that you don't know how to use a pen, we promise. Here are some ideas on how to leverage personalized pens and pencils for your business or school.

Promotional Products & Trade Show Giveaways

We've already mentioned it a few times, but customized pens and pencils make great promotional items. They're useful and easy to distribute at trade shows and recruiting events and they're super cheap when you order in bulk.

Trade Show Giveaways Buyers Guide

Corporate Gifts

Personalized writing utensils are a perfect addition to a corporate gift set for a few reasons. First, everyone uses them. Second, custom pens don't require you to know everyone's size and gender like apparel. Third, they're a great way to showcase your logo.

Corporate Gift Buyers Guide

Gifts for Students and Teachers

Treat your incoming students and teachers with some custom branded pens and pencils to start the school year! It's a cheap and easy way to generate some school spirit.

Personalized School Supplies Buyers Guide

New Employee Welcome Gifts

Make your new team members feel welcomed with some new merch with your company logo. Popular new hire onboarding gift sets contain things like custom pens, pencils, highlighters, notebooks, bags, and drinkware.

New Employee Welcome Gifts Buyers Guide

How to Customize Pens with Your Company Logo

Our in-house decoration experts can apply your company logo or custom design to products using over 10 different customization techniques! For pen and writing instrument customization, the preferred decoration methods are pad printing and laser engraving.

Pad Printing

Custom pad printing is ideal for decorating pens, highlighters, and markers because it is the simplest way to print a design on a curved surface.In addition to writing utensils, pad printing is often used to decorate custom notebooksgolf balls, drinkware, and electronics. Learn how pad printing is performed here.


Engraving pens and pencils with your company logo is a great choice if the writing utensil is made from metal or wood! Engraved logos don't fade, chip, or peel either. In addition to pens, popular custom engraved items include drinkwareportable chargers, and bluetooth speakers. Fun Fact: laser etching can also be used to customize apparel too (see video below)! Discover how the laser engraving process works here.

Next Steps

They say that the pen is mightier than the sword, and now you're armed with all the knowledge you need to choose the perfect custom pens and writing utensils for your business. That's pretty powerful. Shop Custom Pens now, or refer to our other product buyers guides for more help selecting the custom merch!